About Us

Growing together, moving together - at amily, cohesion is the foundation! We unite different talents and perspectives to create real innovation for the media world. Every contribution counts, every success is a shared one. Together we shape the future of advertising management - with heart, vision and true team spirit.

Familien- und Gruppenfoto auf Ausflügen, Team-Events, im Freien und am Strand, glückliche Menschen, gemeinsames Erlebnis, Reisen, Teambuilding, Sommer, Natur.

amily - working together

amily GmbH, based in Munich and Hamburg, is a medium-sized AdTech company in the B2B sector that has been developing system software for the media industry to manage and process its advertising business since 2001. Around 35 specialists from ten nations currently work at the two amily locations.

The product family of the same name, amily (advertising management family), is a comprehensive, integrated management system for audio and TV advertising that controls all workflows from CRM to advertising broadcasting and billing.

As the market leader in Germany, Austria and Switzerland for FM and DAB+ (over 75 per cent of advertising revenue for all private radio stations in Germany, Austria and Switzerland is generated via amily), amily has gradually opened up its proven system to other media genres, in particular digital audio and TV.

Automated radio advertising for over 20 years

With new innovative tools and its partner company amy, amily recently ensured that customers' linear advertising inventory could also be booked automatically and programmatically - a revolution in radio marketing.

More than 20 years of development experience, combined with the highest quality standards, above-average customer support and customized product features are the reason why almost one hundred percent of business customers have remained loyal to amily since the beginning.

The company founders Nico Aprile, Lars Neideck and Jochen Schmidtke still run amily today.

Kinderfrau beim Musikhören mit Kopfhörern in warmem orangefarbenen Pullover, glückliches Gesicht, entspannter Moment, Lifestyle, Musik, Freizeit, Wohlbefinden, Freude, urbanes Leben.

Our brand values

Klares Puzzle-Herz mit Begriffen wie flexibel, zuverlässig, erfahren, kompetent und motiviert, symbolisiert positive Eigenschaften im beruflichen und persönlichen Kontext. Ideal zur Visualisierung von Soft Skills und Teamkompetenz.

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