amy
Your access to programmatic trading - customised to your company.
Programmatic trading platform for radio publishers & marketers
amy is an independent cloud-based B2B marketplace for radio advertising (software as a service). Linear radio inventory is transferred to the digital level, where it can be booked directly and automatically and traded programmatically. The new technology opens up a third promising marketing channel for radio providers (FM, DAB+) and marketers alongside the existing regional and national advertising sales - with little effort and without having to abandon traditional sales strategies and business models, but with enormous potential to open up new markets and additional sources of revenue.
Trust the market leader
With amy, your radio inventory can be booked electronically. Customized to your needs.
Via third-party platforms (DSPs), together with digital audio, and/or
Via online booking (I/0), the "classic method", but fully automated, and/or
Via our web portal or individual interfaces to advertisers.
Globally scalable. Enriched with data from first and third-party providers (geo, reach, programme, targets, etc.). 24/7, almost in real time.
Das 5-Sterne-Modell der Monetarisierung für Radio
Full control over prices and inventory in programmatic audio trading through seamless integration
Customers of amily GmbH benefit from a direct link between amily and amy. As part of their licence agreements, they receive the amily.inventory-manager free of charge, which gives them full control over the conditions and prices of programmatic trading. The publisher or marketer decides which inventory is available and at what prices.
Getting started with programmatic trading is very easy for amily customers and costs neither a lot of effort nor a lot of money. The connection to the marketplace is created in the cloud. And amily fits harmoniously into day-to-day business. Both single channel inventory and combined inventory can be offered programmatically. And every type of revenue, whether it is generated in the traditional way by your sales team, via your marketer or programmatically, ends up in ONE detailed plan, so that harmonious and controlled advertising blocks are created. This also makes it easy to report on all types of sales.
If desired, programmatically booked commercials can also appear directly in your broadcast playout system, thanks to a special interface and our product amily.composer, which almost completely automates the detailed planning.
