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Success Stories

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Innovatives Logo für LOKALRADIO IN BAYERN, das regionale Radio- und Mediendienstleistungen im bayerischen Raum präsentiert. Modernes Design mit klaren Linien und regionaler Botschaft.

Bavarian local radio advertising

Bayerische Lokalradio-Werbung GmbH (BLW) is the leading provider of national radio advertising in Bavaria. Since its foundation in 1990, BLW has bundled the advertising marketing of over 70 Bavarian local radio stations and enables advertisers to run targeted, regional campaigns. As a member of Radiozentrale, BLW strengthens the market position of local radio in Bavaria and focuses on efficient solutions for successful advertising marketing.

Thanks to the collaboration with aprile consulting and the use of the products amily and audiobays local radio advertising was significantly optimised. Over 50,000 audio adverts were taken centrally, converted into specific formats and automatically distributed to over 70 local radio stations based on booking data. This gave agencies a direct delivery option, while the automatic metadata transfer from the OMS and customised workflows ensured smooth and efficient processing. Project management and consulting by acg accompanied the successful implementation.

Testimonial

"The aim was to keep all our radio programmes and their metadata in one database. With audiobays, we can manage all of our audio material in the cloud. Thanks to this innovative approach, we were one of the first audio providers to be able to map this process completely in the cloud. This puts us in an excellent position for further investments in the future."

Andreas Lang
Managing Director BLW Bayerische Lokalradio-Werbung GmbH
Andreas Lang
Managing Director BLW Bayerische Lokalradio-Werbung GmbH
Regiocast Logo, deutsches Radiounternehmen, professionelle Medien- und Nachrichtencoverage, moderne Design, digitale Medien, Deutschland, Radio und Online-News.

Regiocast

REGIOCAST is a Germany-wide publisher and marketer with eight locations. As a cross-media audio provider, the company combines radio stations, audio streaming, podcasts, websites and other digital offerings. The portfolio is complemented by specialised service subsidiaries for areas such as news and digital services. AUDIO HOUSE is the cross-location sales unit of REGIOCAST GmbH & Co. KG. The audio marketer bundles regional and national audio offerings from a total of 12 FM and DAB+ brands as well as over 1,200 streams under one roof and is also linked to the national marketing structure of RMS.

Since 2018, REGIOCAST has successfully relied on amily to optimise the marketing of 47 radio stations, 290 web radio stations, podcasts and display advertising. REGIOCAST uses amily to efficiently manage convergent bookings for radio, digital audio and display. In addition, an interface to Crossplan Deutschland for digital audio has been integrated, which has further increased the automation and efficiency of the processes.

Testimonial

"We have been using amily since 2018 and have been able to successfully optimise our campaign management work. Bookings can be implemented quickly, flexibly and convergently in all desired variants."

Cora Apitz
Head of Campaign Management Regiocast
Cora Apitz
Head of Campaign Management Regiocast
Innovatives Medienunternehmen der FFH Mediengruppe, spezialisiert auf digitale Lösungen, Werbung und Content-Erstellung, um Marken erfolgreich online zu präsentieren und Reichweite zu steigern.

FFH Media Group

FFH MEDIENGRUPPE, based in Bad Vilbel, is a leading audio publisher in Hesse and combines radio stations, web radios, podcasts and digital platforms under one roof. With HIT RADIO FFH as the market leader in the region, the company has a strong presence in the Hessian radio market. The structure is complemented by its own regional marketing organisation, while national marketing is handled by RMS. The FFH MEDIENGRUPPE stands for a broad, cross-media offering and combines classic radio with digital audio formats and display advertising.

Since 2013, FFH MEDIENGRUPPE has been using amily to efficiently organise the marketing of 4 radio stations, almost 80 web radio stations, podcasts and display advertising. The company uses amily to manage convergent bookings for radio, digital audio and podcasts and relies on its own AdsWizz instance for even more precise targeting. The use of these modern technologies optimises the handling of advertising campaigns and further strengthens HIT RADIO FFH's market leadership in Hesse.

Testimonial

"amily is the perfect software partner for us in the area of advertising time booking. Whether FM, DAB+ or digital audio - with amily, all our offerings, individually or in combination, can be brought to market quickly and easily."

Markus Schülein
Head of Sales & Finance
Markus Schülein
Head of Sales & Finance
Modernes Logo von Swiss Radioworld mit rotem Text auf weißem Hintergrund, das den Fokus auf die Marke für Radio- und Medientechnologie legt.

Swiss Radioworld

Whether classic or event data-based radio advertising, or advertising on digital audio platforms such as the streaming services SoundCloud and TuneIn or on the digital audio channels of Swiss private radio stations - Swiss Radioworld arranges audio advertising via direct booking or programmatically. Its services include consulting, planning and realisation of traditional radio and digital audio campaigns in Switzerland. Swiss Radioworld is the first European company to offer fully automated and event-based radio advertising in Switzerland. Swiss Radioworld is a subsidiary of the Goldbach Group based in Küsnacht. The Goldbach Group is a company of the TX Group.

Swiss Radioworld has been working with amily and aprile consulting as contractual partners since 2017. The vision of connecting all radio stations into a standardised advertising network was implemented in close cooperation. Thanks to the technical integration, the inventories of numerous Swiss private radio stations could be made available centrally - which significantly simplified planning and booking for Swiss Radioworld. In addition, the booking and delivery processes were largely automated thanks to interfaces such as adremes. This collaboration strengthens the position of radio as a powerful and modern advertising medium - both in the traditional and digital environment.

Testimonial

"We rely on amily as a reliable solution for our campaign management - efficient, uncomplicated and user-friendly. We are particularly impressed by the stable performance via 'Azure Virtual Desktop' and the competent, always solution-orientated support."

Janine Escribano
Head of Operations, Swiss Radioworld AG
Janine Escribano
Head of Operations, Swiss Radioworld AG
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Studio Gong

STUDIO GONG, based in Nuremberg, is a national and regional marketer in the audio sector. Its portfolio includes the advertising campaigns and inventories of around 130 radio stations and over 600 web radio stations - including more than 70 local Bavarian radio stations.


As a future-orientated marketer, STUDIO GONG is involved in innovative projects such as the "Automatic Marketplace" and relies on modern technologies for the efficient control of audio inventory.

With amily, STUDIO GONG has successfully optimised the marketing of over 130 radio stations and more than 600 web radios. Since 2006, the company has been using amily's powerful features, such as advertising media accounting, condition management and digital audio, to take the monetisation of its inventory to the next level. Through the automation of advertising campaigns, the use of programmatic in radio and digital audio and the efficient handling of all processes relating to the advertising business, STUDIO GONG is setting new standards in audio advertising and strengthening its market position in the long term.

Testimonial

"With amily, we can manage our complex advertising business as an audio marketer effectively and efficiently. amily has been supporting us for years with the first-class and profound expertise of its own staff and the comprehensive tools that cover our needs in the best possible way."

Andreas Lang
Managing Director STUDIO GONG GmbH & Co. Studiobetriebs KG
Andreas Lang
Managing Director STUDIO GONG
GmbH & Co. Studiobetriebs KG
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